"Zoe and I worked together at Circuit Stream for about 2.5 years, where our collaboration lived at the intersection of product and marketing: GTM strategy, funnel refinement, and constant experimentation.

Zoe has that rare mix of big-picture growth strategy and in-the-weeds performance craft. She can zoom out to define positioning and narrative across all marketing touchpoints, then zoom right back in to stress-test ads, landing pages, and performance. She was the driving force behind instilling a truly data-driven approach across the team.

Zoe consistently delivers high-quality, incredibly detail-oriented work and is one of the most reliable and sharpest people I’ve worked with. She’s super intentional about the details, from copy and creative all the way through tracking and reporting. She grounds her hypotheses in real data, is thoughtful about what we measure and why, and is always looking for ways to turn insights into actual experiments.

If I had the chance, I’d work with Zoe again in a heartbeat. Any team would be lucky to have her, and I’m genuinely grateful for everything I learned from her during our time working together."